Privacy Notice
This privacy notice outlines how we collect, use, and protect your personal information. We are committed to safeguarding your privacy and ensuring transparency in our data practices.
Information We Collect
We collect and process the following types of information:
Email Subscription Data
- Your name and email address when you subscribe to our newsletter or updates
- The time and date of your subscription
- Your marketing preferences and consent records
Website Traffic Data
We collect anonymous analytics data about how visitors use our website, including:
- Pages visited and navigation patterns
- Time spent on our website
- Referral sources
- Browser type and device information
We employ IP anonymization techniques to ensure that your IP address is truncated/anonymized, removing the ability to identify you personally through this data.
How We Use Your Data
Email Subscription
Your email subscription data is used for:
- Sending you newsletters and updates about our products/services
- Communicating relevant information you have requested
- Maintaining up-to-date marketing preferences
Anonymous Web Traffic Analysis
We analyze anonymous web traffic data to:
- Monitor user behavior patterns
- Optimize content and user experience
- Improve site performance and usability
- Conduct A/B testing to enhance our website
This anonymous data cannot be used to identify you personally and does not allow for persistent tracking across multiple sessions.
Legal Basis for Processing
For email subscription: We process your data based on your consent. When registering for our newsletter, you consent to the processing of your personal data for this purpose.
For anonymous web traffic: We process this data based on our legitimate interest to improve our website and services, as this processing does not involve personal data that could identify you.
How Long We Keep Your Data
- We retain your email subscription data until you unsubscribe or request deletion
- Anonymous web traffic data is retained in aggregate form for analytical purposes and cannot be tied to individual users
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Withdraw your consent for email communications at any time
- Request deletion of your personal data
Unsubscribing
You can unsubscribe from our email communications at any time by:
- Clicking the unsubscribe link provided in every email
- Contacting us directly with your request
Changes to This Privacy Notice
We may update this privacy notice from time to time to reflect changes in our practices or for regulatory reasons. The latest version will always be available on our website.
Contact Information
If you have any questions about this privacy notice or our data practices, please contact us.